AI Insights · Timothy · January 2024
Top Film & Television Apps on iOS in Mexico Q4 2023
In Q4 2023, Netflix, Disney+, HBO Max, ViX, and Amazon Prime Video led the Film & Television app category on iOS in Mexico, showcasing diverse trends in downloads, revenue, and active users.
In Q4 2023, the top five Film & Television apps on iOS in Mexico displayed varying performance trends across downloads, revenue, and weekly active users, according to data from Sensor Tower.
Netflix saw its revenue fluctuate throughout the quarter, peaking at approximately $39K in the final week of December. Downloads surged significantly towards the end of the quarter, reaching around 116K in the week of December 25. Weekly active users also increased steadily, from 2.0M at the start of the quarter to 2.2M by the end.
Disney+ experienced a consistent rise in revenue, culminating in roughly $550K in the last week of December. Downloads exhibited a similar upward trend, peaking at about 54K in the same period. Weekly active users, however, showed more variability, starting at 656K and ending the quarter at approximately 697K.
For HBO Max: Stream TV & Movies, revenue was highest at the beginning of October with around $422K, and then again in late December with approximately $446K. Downloads also saw an increase towards the end of the quarter, reaching about 52K in the week of December 25. Weekly active users remained relatively stable, fluctuating around 490K to 615K.
ViX: TV, Fútbol y Noticias had a notable peak in revenue during the week of November 20, reaching approximately $281K, before dropping to around $154K by the end of December. Downloads were highest in the week of September 25 at around 55K, and weekly active users peaked at approximately 259K at the start of the quarter before dropping to 159K by the end.
Amazon Prime Video showed a steady increase in downloads, reaching about 50K in the last week of December. Weekly active users also increased consistently, starting at 244K and rising to around 317K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.